Privacy Policy
Effective Date: [Insert Date] Last Updated: [Insert Date]
Frostline Refrigeration LLC ("Frostline Refrigeration," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website at https://link.frostlineref.com/home-page-page (the "Site"), contact us, or use our commercial refrigeration services.
By using the Site or our services, you consent to the practices described in this Privacy Policy.
1. Who We Are
Frostline Refrigeration is a Texas-based commercial refrigeration company headquartered in Aubrey, Texas, providing repair, installation, maintenance, and remote monitoring services across the Dallas-Fort Worth area.
2. SMS Opt-In Information Is Not Shared (Important Notice)
Frostline Refrigeration does not share, sell, rent, lease, or otherwise transfer any mobile phone numbers, SMS opt-in data, or consent information collected from our customers or website visitors to any third parties or affiliates for their own marketing, promotional, or advertising purposes.
Mobile information collected as part of our SMS program — including phone numbers, opt-in status, and message content — is used solely to deliver the messages you have consented to receive and to operate our SMS program.
The only third parties with whom we share mobile phone numbers are subprocessors strictly necessary to deliver the messages you have consented to receive — for example, our SMS gateway provider, CRM platform, or telecommunications carrier. These providers are contractually prohibited from using your mobile information for their own marketing purposes.
This restriction applies regardless of any other provision of this Privacy Policy.
3. Information We Collect
We collect personal information directly from you, automatically when you interact with the Site, from sensors associated with services you have purchased, and from third parties. The categories of information we may collect include:
3.1 Identifiers and Contact Information
Full name
Business name and job title
Mobile and landline phone numbers
Email address
Mailing address, service address, and billing address
Account login credentials (if applicable)
3.2 Commercial and Service Information
Type of business and industry
Equipment information (make, model, age, serial number, location, refrigerant type, installation date, prior service history)
Service requests, work orders, invoices, and service history
Photographs of equipment, job sites, or service conditions that you submit or that our technicians capture during service
Membership plan enrollment and status
Communications between you and Frostline Refrigeration
3.3 Financial and Payment Information
Billing address
Payment method type (e.g., credit card, ACH, check) — full card numbers are processed and stored exclusively by our PCI-compliant third-party payment processor; we do not store full card numbers on our systems
Invoice and payment history
3.4 Internet and Device Information (Automatically Collected)
IP address
Approximate geographic location (city/region level) derived from IP address
Browser type, version, and language
Device type, operating system, and screen size
Pages viewed, time on page, scroll depth, and click activity
Referring and exit URLs
Date and time of visits
Unique device and cookie identifiers
Search terms entered on the Site
3.5 Refrigeration Monitoring Data
If you use our remote refrigeration monitoring services, we receive operational data from sensors installed on your equipment, including temperature readings, performance metrics, alert events, equipment uptime, power status, and related telemetry. This data is associated with your account and service location.
3.6 SMS and Communications Data
Mobile phone numbers provided for SMS communications
SMS opt-in status, opt-in source, and timestamp
Content of SMS messages sent and received
Records of phone calls and emails exchanged with our team
Marketing preferences and consent records
3.7 Information From Third Parties
We may receive information about you from:
Business partners and referral sources
Online advertising platforms (such as Google Ads and Meta Ads)
Public business databases and online directories
Service providers that help us verify, enrich, or process information you provide
4. How We Use Your Information
We use your information to:
Respond to inquiries and provide quotes and estimates
Schedule, dispatch, and perform services
Send appointment confirmations, dispatch notifications, monitoring alerts, and service updates
Process payments and manage your account
Maintain service records and equipment history
Provide customer support and warranty service
Send marketing communications you have consented to receive (newsletters, promotions, seasonal reminders)
Improve the Site, our services, and our customer experience
Conduct analytics, reporting, and research
Detect, prevent, and respond to fraud, security incidents, and other unlawful activity
Comply with legal obligations, court orders, and lawful requests
Enforce our Terms and Conditions and protect our rights, property, and safety
5. Legal Bases for Processing
Where applicable, we process your information based on:
Performance of a contract (to provide services you request)
Legitimate interests (to operate, secure, and improve our business)
Consent (for marketing communications, certain cookies, and SMS messaging)
Legal obligation (to comply with tax, accounting, and regulatory requirements)
6. SMS and Text Message Communications
If you provide your mobile phone number, you expressly consent to receive SMS messages from Frostline Refrigeration related to service scheduling, dispatch, monitoring alerts, billing, appointment reminders, and — if you have not opted out — promotional offers.
You must be at least 18 years old to enroll in our SMS program.
Message and data rates may apply.
Message frequency varies based on your service activity.
Reply STOP to any SMS to opt out of marketing messages.
Reply HELP for assistance.
Opting out of marketing does not stop transactional service-related messages while you have an active account.
As described in Section 2 above, mobile information and SMS opt-in data are not shared with third parties or affiliates for their marketing or promotional purposes. Phone numbers are shared only with subprocessors strictly required to deliver the messages you have consented to receive (such as our SMS platform provider).
7. Cookies and Tracking Technologies
The Site uses cookies, pixels, tags, web beacons, local storage, and similar technologies (collectively, "Cookies") to operate, secure, and improve the Site. The categories of Cookies we use include:
7.1 Strictly Necessary Cookies. Required for the Site to function (e.g., session management, security, form submission). These cannot be disabled without breaking core functionality.
7.2 Performance and Analytics Cookies. Help us understand how visitors use the Site so we can improve it. These include tools such as Google Analytics, which collects anonymized data about page views, time on site, traffic sources, and user behavior.
7.3 Advertising and Targeting Cookies. Used to measure ad performance and deliver relevant advertising on third-party platforms. These include the Google Ads conversion pixel, the Meta (Facebook) Pixel, and similar tools operated by our advertising partners.
7.4 Functional Cookies. Remember preferences and choices you make (such as language or region) to personalize your experience.
7.5 Managing Your Cookie Preferences. You can control Cookies by:
Using any cookie consent banner displayed on the Site
Adjusting your browser settings to refuse or delete Cookies (instructions vary by browser — see your browser's "Help" menu)
Opting out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout
Opting out of Meta interest-based advertising in your Facebook ad preferences
Visiting industry opt-out tools such as the Digital Advertising Alliance (https://optout.aboutads.info) and the Network Advertising Initiative (https://optout.networkadvertising.org)
Blocking certain Cookies may affect Site functionality.
7.6 Do Not Track. We do not currently respond to "Do Not Track" browser signals because no industry standard for these signals has been finalized.
8. How We Share Information
We do not sell your personal information. We share information only as follows:
Service providers and vendors: scheduling and CRM platforms, SMS and email delivery providers, payment processors, hosting providers, monitoring platform providers, analytics providers, and other vendors that perform services on our behalf and are bound by confidentiality obligations
Subcontractors and technicians: as needed to perform service at your location
Professional advisors: attorneys, accountants, and insurers
Legal and safety: to comply with law, respond to subpoenas or government requests, enforce our Terms, or protect rights, property, or safety
Business transfers: in connection with a merger, acquisition, financing, or sale of all or part of our business
With your consent: in any other case where you direct us to share
As stated in Section 2, mobile information and SMS opt-in data are never shared with third parties or affiliates for marketing purposes.
9. Data Retention
We retain personal information for as long as needed to provide services, maintain warranty and service history, comply with legal and tax obligations (generally a minimum of four to seven years for financial records under Texas and federal law), resolve disputes, and enforce our agreements. When information is no longer needed, we securely delete or anonymize it. SMS opt-in records and consent timestamps are retained for the length of your relationship with us plus the period required by applicable telecommunications and consumer protection laws.
10. Data Security Practices
We take reasonable steps to protect your personal information against unauthorized access, disclosure, alteration, and destruction. Our safeguards include:
10.1 Technical Safeguards.
TLS/SSL encryption for data transmitted between your device and our Site
Encryption of sensitive data at rest where commercially reasonable
PCI-DSS compliant third-party payment processors that handle all card payment information; full card numbers are not stored on our systems
Firewalls, malware protection, and routine security patching of servers and devices
Secure password practices and, where supported, multi-factor authentication for administrative access
Regular software and system updates
10.2 Administrative Safeguards.
Role-based access controls that limit access to personal information to employees and contractors with a business need
Confidentiality obligations in employee and contractor agreements
Vendor due diligence and contractual data protection requirements with service providers
Periodic review of our security and privacy practices
10.3 Physical Safeguards.
Locked offices and secured storage for any physical records
Secure disposal of paper documents containing personal information
10.4 Limitations. No method of transmission over the internet or method of electronic storage is one hundred percent secure. While we use reasonable measures to protect your information, we cannot guarantee absolute security. You acknowledge that you provide your information at your own risk.
10.5 Breach Notification. In the event of a data breach involving your personal information, we will notify you and applicable authorities as required by Texas law and other applicable laws.
11. Your Privacy Rights
Depending on where you live, you may have the right to:
Access the personal information we hold about you
Request correction of inaccurate information
Request deletion of your information (subject to legal exceptions)
Object to or restrict certain processing
Withdraw consent at any time (without affecting prior processing)
Opt out of marketing communications
Receive a copy of your information in a portable format
Lodge a complaint with a supervisory authority
Texas residents have rights under the Texas Data Privacy and Security Act (TDPSA), including the right to know, correct, delete, obtain a copy of, and opt out of certain processing of their personal data. We do not sell personal information and we do not engage in targeted advertising in a manner that would require an opt-out under the TDPSA other than as disclosed in our cookie practices, from which you may opt out via the cookie banner.
To exercise any right, contact us using the information in Section 16. We will respond within the time required by applicable law. We may need to verify your identity before responding.
12. Children's Privacy
The Site and our services are intended for businesses and adults aged 18 and older. We do not knowingly collect personal information from children under the age of 13 (or under 16 where applicable). If we learn we have collected such information, we will delete it promptly. You must be at least 18 years old to enroll in our SMS program.
13. Third-Party Websites
The Site may link to third-party websites or platforms. We are not responsible for the privacy practices of those sites. Please review their privacy policies before sharing information.
14. International Visitors
We operate in the United States, and our servers and service providers are primarily located in the United States. If you access the Site from outside the U.S., you understand that your information will be transferred to and processed in the United States, which may have different data protection rules than your home country.
15. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. Material changes will be posted on this page with a revised "Last Updated" date. Where required by law, we will provide additional notice or seek your consent.
16. Contact Us
For privacy questions, requests, or complaints:
Frostline Refrigeration LLC Aubrey, Texas Phone: +1 972-954-6145 Email: [email protected] Website: https://link.frostlineref.com/home-page-page